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The Don CeSar

The Don CeSar

St. Pete Beach

Built in 1928.

The Don Cesar, also known as the “Pink Palace,” was developed by Thomas Rowe and opened in 1928. The opulent hotel attracted affluent and well-known guests, such as F. Scott Fitzgerald. Later, it housed Army airmen returning from World War II as they recovered. It then served as a Veterans Affairs facility and fell into disrepair until, in 1971, a group of people formed “Save the Don” to save and revitalize the hotel. In 1973, it reopened as a resort.

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