The Don Cesar, also known as the “Pink Palace,” was developed by Thomas Rowe and opened in 1928. The opulent hotel attracted affluent and well-known guests, such as F. Scott Fitzgerald. Later, it housed Army airmen returning from World War II as they recovered. It then served as a Veterans Affairs facility and fell into disrepair until, in 1971, a group of people formed “Save the Don” to save and revitalize the hotel. In 1973, it reopened as a resort.
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