Daytona International Speedway (Daytona Rising)
Built in 2016.
Designed by Rossetti.
Daytona International Speedway (DIS) is the home of "The Great American Race" — the DAYTONA 500. More than 100,000 fans attend the season-opening NASCAR Sprint Cup each year. ROSSETTI partnered with International Speedway Corporation, the owners of DIS, to strategically create a new value proposition for the venue. The result was DAYTONA Rising, the reimagining of DIS into the first motorsports stadium.
The Speedway has been an iconic venue for 50 years, but the grandstand had not received significant enhancements since it opened. ROSSETTI was challenged to blend the modern amenities of what today’s sports fans demand with the heritage that NASCAR fans expect from the Speedway. In addition, the Speedway was missing opportunities to work with its corporate partners. ROSSETTI started with the vision of ‘what a race experience can be’ for the next five decades. The incredible scale of the 500-acre Speedway complex also drove many of the strategic design decisions. Every stadium in Florida can fit inside its oval track. The stadium itself is nearly a mile long.
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